Yeah, they really did it – Converse tagged the whole Jungfernstieg train station!
Visiting http://www.converse.com/connectivity you will learn that the brand celebrates it's 100th anniversary – congratetulations!
No other than Sid Vicious, Nina Hagen, Thomas D. or Pharrell are supporting this beautiful campaign!
So just get out an old pair of chucks from your drawers and kick it!
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2 Kommentare:
Hhhm – probably you are right! But that doesn't matter whatsoever as it's most impressive to see the whole station decorated like that!
For sure giant sized campaigns are a shopping-trap for many people! And I guess that's exactly what advertising is meant to be
Anyway if advertising works like that I must truly admit that I like it very much – even if I didn't bought a pair of new shoes today ;-)
Cheers
n
Jungfernstieg looks very nice like that. I like how they use the white circles by giving it a twist.
When looking at the campaign, specially the series of young people standing and facing the camera in a long row, you will notice all feet are almost the same. Pictures were probably taken separatedly (marking the feet distance), but the Converse are sometimes "pasted", and others they look more natural... Anyway, the black and white photos and design is sharp and contemporary, looks good to the target audience...etc. and the feet looked a bit funny.
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