Ok, smearing a die-cast model with ordinary spray paint is probably not art yet ;0)But as I'm neither Andy Warhol or Jeff Koons or Olafur Elliason nor did I receive a multi-million dollar assignment by BMW that's not the point!
No, the BMW Art Car Project goes far beyond this and to me every car is a true piece of art! Moreover, the idea of upgrading a brand's image by adding a twist of art is best-in-class marketing and therefore quite striking too!
So even if you're not into Beamers you should find some very inspiring insights here: http://www.bmw-art-cars.de/
Enjoy,
n
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