Ok, smearing a die-cast model with ordinary spray paint is probably not art yet ;0)
But as I'm neither Andy Warhol or Jeff Koons or Olafur Elliason nor did I receive a multi-million dollar assignment by BMW that's not the point!
No, the BMW Art Car Project goes far beyond this and to me every car is a true piece of art! Moreover, the idea of upgrading a brand's image by adding a twist of art is best-in-class marketing and therefore quite striking too!
Enjoy,
n